Design Systems

Hyatt Web Design System

Leveraging semantic tokens and theming produces customized yet consistent digital experiences across Hyatt Hotels' global portfolio.

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Design Systems

SR Design System

A new library of customer-approved reusable components eases in refreshing UI across the broader product suite.

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Product Design

SR App Redesign

A medical communications app, which enables healthcare practices to text their patients appointments reminders, receives an updated UI.

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UI/UX

SR IA

Platform navigation upgrades aid in new customer onboarding, workflow efficiencies, and fewer calls to customer support.

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Product Design

Queen V Upsell Engine

A behind-the-scenes upsell engine powers timely shopping cart add-ons leading to increased sales and boosted subscriptions.

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Product Design

Queen V Account Portal

An innovative account portal enables users to manage their subscriptions effortlessly while reducing calls to customer support.

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UI/UX

Queen V Ecom Site

Refreshing a wellness website to strengthen brand recognition, improve the user experience across devices, and increase conversions.

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Design Systems

Brandly Design System

A multi-theme design system delivers big return for CPG firm on brand and product launches.

 

View Case Study

Natasha Martindale © Copyright 2025 Design by Nat

Design Systems

Hyatt Web Design System

Leveraging semantic tokens and theming produces customized yet consistent digital experiences across Hyatt Hotels' global portfolio.

View Case Study

Design Systems

SR Design System

A new library of customer-approved reusable components eases in refreshing UI across the broader product suite.

View Case Study

Product Design

SR App Redesign

A medical communications app, which enables healthcare practices to text their patients appointments reminders, receives an updated UI.

View Case Study

UI/UX

SR IA

Platform navigation upgrades aid in new customer onboarding, workflow efficiencies, and fewer calls to customer support.

View Case Study

Product Design

Queen V Upsell Engine

A behind-the-scenes upsell engine powers timely shopping cart add-ons leading to increased sales and boosted subscriptions.

View Case Study

Product Design

Queen V Account Portal

An innovative account portal enables users to manage their subscriptions effortlessly while reducing calls to customer support.

View Case Study

UI/UX

Queen V Ecom Site

Refreshing a wellness website to strengthen brand recognition, improve the user experience across devices, and increase conversions.

View Case Study

Design Systems

Brandly Design System

A multi-theme design system delivers big return for CPG firm on brand and product launches.

 

View Case Study

Natasha Martindale © Copyright 2025 Design by Nat

Design Systems

Hyatt Web Design System

Leveraging semantic tokens and theming produces customized yet consistent digital experiences across Hyatt Hotels' global portfolio.

View Case Study

Design Systems

SR Design System

A new library of customer-approved reusable components eases in refreshing UI across the broader product suite.

View Case Study

Product Design

SR App Redesign

A medical communications app, which enables healthcare practices to text their patients appointments reminders, receives an updated UI.

View Case Study

UI/UX

SR Information Architecture

Platform navigation upgrades aid in new customer onboarding, workflow efficiencies, and fewer calls to customer support.

View Case Study

Product Design

Queen V Upsell Engine

A behind-the-scenes upsell engine powers timely shopping cart add-ons leading to increased sales and boosted subscriptions.

View Case Study

Product Design

Queen V Account Portal

An innovative account portal enables users to manage their subscriptions effortlessly while reducing calls to customer support.

View Case Study

UI/UX

Queen V Ecommerce Site

Refreshing a wellness website to strengthen brand recognition, improve the user experience across devices, and increase conversions.

View Case Study

Design Systems

Brandly Design System

A multi-theme design system delivers big return for CPG firm on brand and product launches.

 

View Case Study