and I’m a design systems enthusiast.
Professionally, I’m Natasha Martindale, an experienced product designer with a passion for bringing structure to complex systems and applying UX principles to digital experiences. Informally, I’m a wife, cat mom, world traveler, amateur chef, and dessert connoisseur. Let’s chat!
Leveraging semantic tokens and theming produces customized yet consistent digital experiences across Hyatt Hotels’ global portfolio.
View Case Study
Design Systems
SR Design System
A new library of customer-approved reusable components eases in refreshing UI across the broader product suite.
View Case Study
Design Systems
Brandly Design System
A multi-theme design system delivers big return for CPG firm on brand and product launches.
View Case Study
and I’m a design systems enthusiast.
Professionally, I’m Natasha Martindale, an experienced product designer with a passion for bringing structure to complex systems and applying UX principles to digital experiences. Informally, I’m a wife, cat mom, world traveler, amateur chef, and dessert connoisseur. Let’s chat!
Leveraging semantic tokens and theming produces customized yet consistent digital experiences across Hyatt Hotels’ global portfolio.
View Case Study
Design Systems
SR Design System
A new library of customer-approved reusable components eases in refreshing UI across the broader product suite.
View Case Study
Design Systems
Brandly Design System
A multi-theme design system delivers big return for CPG firm on brand and product launches.
View Case Study
and I’m a design systems enthusiast.
Professionally, I’m Natasha Martindale, an experienced product designer with a passion for bringing structure to complex systems and applying UX principles to digital experiences. Informally, I’m a wife, cat mom, world traveler, amateur chef, and dessert connoisseur. Let’s chat!
Leveraging semantic tokens and theming produces customized yet consistent digital experiences across Hyatt Hotels’ global portfolio.
View Case Study
Design Systems
SR Design System
A new library of customer-approved reusable components eases in refreshing UI across the broader product suite.
View Case Study
Design Systems
Brandly Design System
A multi-theme design system delivers big return for CPG firm on brand and product launches.
View Case Study